Ex-medical doctor, Norman Seeff, emigrated from South Africa to the United States in 1968 to pursue a new career as a photographer, designer and filmmaker.After three-years in New York capturing stunning images of Robert Mapplethorpe, Patti Smith, Andy Warhol, Richard Bernstein, Johnny Winter, James Taylor and The Band, he relocated to Los Angeles as Art Director at United Artists Records. Two years later he established his own studio and focused on photographing and documenting artists and innovators in the act of creation in the context of his sessions. Seeff has worked with hundreds of renowned artists and innovators including Ray Charles, The Rolling Stones, Miles Davis, Ike & Tina Turner, Michael Jackson, Joni Mitchell, James Taylor, Martin Scorsese, John Huston, Billy Wilder, Sir Francis Crick, Steve Jobs, Will.i.am, Alicia Keys and many others; including Nobel Laureates, space scientists and engineers. The authenticity of his images reflects his skills as a communicator and his ability to create an environment for artists and innovators conducive to the revelation of how they function creatively. This has enabled him to capture the very essence of his subjects. Utilizing his vast archive of images and over 1000 hours of film and video documenting his sessions, Seeff’s work is currently focused on the exploration of the inner dynamics of creativity as it applies to personal and collective creative excellence.