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The Beatles, announcing Apple Corps, Americana Hotel, New York, 1968

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The Beatles new venture of the time, Apple Corps, was announced at New York's Americana Hotel, May 14, 1968. Pictured L-R Alexis Magic Alex Mardas, Derek Taylor, John Lennon, Paul McCartney, Denis O' Dell and Ron Kass. This press conference was also instrumental in bringing attention to an up and coming singer/songwriter, Harry Nilsson. Publicist, Derek Taylor, turned The Beatles on to Nilsson's debut album ,Pandemonium Shadow Show. When asked who influenced them, both John and Paul exclaimed that their favorite group was Nilsson.

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The Beatles, announcing Apple Corps, Americana Hotel, New York, 1968
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